We are open to applications
Become a part of the Brew Celebration
Add your profile here and be considered for the Brew Celebration.
We are always looking for breweries we had no idea existed.
We have gathered the common questions, with accompanying answers, right here.
We would very much like features on Brew Celebration, but can not attend ourselves. Is it possible?
Yes, that is possible. We have previously had similar situations where the brewery could not be physically represented (due to geography or a tight calendar). In these cases, your products are included on the same terms as everyone else, but will be donated / served from the main bar.
Why should we, as a brewery, participate in the Brew Celebration?
Brew Celebration is not a classic "come and taste beer festival". The festival is engaging and all guests receive scorecards. Each time a guest tastes a product, we ask them to rate the product based on various parameters. Finally, a complete report is formed from the festival, where all data is made available to the participating breweries - of course without personal data.
Practically speaking, you can use the data to look into what the consumer likes.
If you are not physically represented, are the products included in the report? Practically speaking, you can use the data to look into what the consumer likes.
Yes! All products on Brew Celebration are included in the subsequent report.
Is Brew Celebration for my / our brewery?
Brew Celebration aims to have content that opens up perspectives and horizons. We would rather have the new and partly experimental, than the classic and safe. It is important to us that we contribute to "pushing" the brewing industry together with all the skilled breweries.
When is the deadline for application?
We are closing for applications from breweries on 31 May.
What do we as a brewery get out of participating that is different from other festivals?
You get close to consumers, and hit a segment that has chosen Brew Celebration because you want to participate actively in the ever-growing community. You get tangible data that you can use in the further development of both your products and the brewery as a whole.
In addition to a marketing platform, you also get the opportunity for direct sales on the day.
How is the economy distributed between the festival and the participating breweries?
Guests "buy" tastings for tokens, one tasting is 25cl. As a brewery, you get DKK. 5, - pr. pole, where one pole costs you 25cl. beer.
After the festival, all tokens are handed in to the festival committee, after which they are settled.
Does it cost us anything to participate? After the festival, all tokens are handed in to the festival committee, after which they are settled.
Yes, it does. The costs associated with developing and executing a festival like Brew Celebration are huge. Therefore, as a brewery, you also pay to participate. The standard price is DKK. 900, - excl. VAT.
Do we get a specific bar, stand or similar?
Yes. Each participating brewery gets its own bar, with its own design. When you sign up, you get templates from which the bar can be designed. The cost of producing signs, etc. to the bar held by the festival.
If you do not have the opportunity to provide usable graphics for your bar, we can help for a fee.
What kind of bar is this?
It is a classic scaffolding bar, measuring 2m. in width. There is plenty of space and there is of course electricity for each bar. Each bar is equipped with a 2-tap draft beer system and high display refrigerator for products.